We source natural ingredients from the Amazon’s Rainforest such as Cupuaçu and Buriti allowing us to offer healthier and innovative solutions to beauty professionals & the public. EIRU’s Smoothing Systems are the safest treatments available, with tests performed by a renowned USA Lab, totally free of Formaldehyde on the products themselves, as well as on the minimum smoke that comes out during treatment when heat activated.
From the heart of the Amazon Rainforest comes EIRU, the first smoothing treatment that actually improves the condition of the hair by:
Infusing Keratin Protein along with richly moisturizing ingredients sustainably extracted from Amazon’s Rainforest, leaving your hair smooth, manageable, super shiny and moisturized.
The secret to sleeker, smoother hair is found in the heart of the Amazon Rainforest, along the Eiru River. Precious natural ingredients such as Cupuaçu and Buriti are sourced sustainably and offer innovative hair solutions for beauty professionals & their clients. Free of Formaldehyde, our formulation contains no harsh chemicals, and is so safe and hair friendly that we proudly call it Natural.
The EIRU Smoothing System penetrate the hair cuticle and work in the hair cortex breaking the bonds as it smoothes the hair. It fills the gaps “feeding the hair with a blend of keratin and highly moisturizing ingredients, and seals back the hair cuticle locking in amazing benefits for your strands.